Truecaller unveils new anti-fraud feature

Truecaller, a mobile application brand, has launched new anti-fraud feature ‘Search Context’ for its users as part of the app’s AI identity engine. The app also revamped its brand identity and launched new app icon on Google Play store and Apple App store.

The app users will be instantly notified with new feature if the name for the number has been recently changed or is being changed frequently. The app also classifies the contextual message into three colour categories - blue, for a neutral change; yellow, which indicates a potentially suspicious name change; and, red, indicating multiple and frequent name changes which are highly indicative of fraudulent and scammer activity.